Inspired by the ACG line, we tried to imagine what Nike-sponsored Champions League balls might look like. You can see the results here. Looking at these images, we realised that the Champions League would not only lose a ball without the star-shaped structure, but also its entire visual identity.

Corteiz has released a new Italy national team jersey. Meanwhile, Nike created a Netherlands anthem jacket in collaboration with Patta. One Block Down has reworked Atlético Madrid’s Spider-Man jersey. There are not one, but two new Predator releases: one from Thrasher and one designed by Wales Bonner. PUMA has dedicated a collection to Pep Guardiola, while Inter’s new capsule has been inspired by Pink Floyd’s football team.

It all started with Muhammad Ali in 1985. From that moment on, WrestleMania was no longer just about wrestling; it became a show, a part of popular culture, and a legend that spans generations. On the eve of WrestleMania 42 — the first Premium Live Event to be broadcast live in Italy on Netflix — we have put together a list of sports athletes who have appeared on The Grandest Stage of Them All.

Tennis has entered its clay-court season and we have only one request: we need more pink kits to bring back some of the Roger Federer vibes from 2010.

What’s the latest on the Victor Wembanyama project? He has already become the new face of the NBA, but with MVP talks, Louis Vuitton endorsements and Nike global campaigns, there is plenty more to discuss.

If you’re not familiar with Italian politics, you might have missed the rise of Silvia Salis. The mayor of Genoa, she is considered the biggest rival to Prime Minister Giorgia Meloni in the 2027 elections. Most importantly, she announced this week the signing of a joint project with Lombardy, Piedmont and Liguria to host the Olympics in 2036 or 2040.

Barilla is one of Formula 1’s official partners, and this week they launched a new pasta shape dedicated to the sport. But did you know that Paolo Brambilla, the brand’s vice president, was an F1 driver? See you next week!

Nobody does it like Pep. This is the title we chose for the 27th issue of Tunnel. The inspiration came from the Our Legacy shirt he wore during a Champions League game. Commenting on this, we wrote: “He’s still a fashion icon. Probably the best in football”. However, he now has a great rival in Vincent Kompany. The Bayern Munich coach has a style unlike any other manager, both on and off the pitch.

The latest example came at the Bernabéu during the first leg of the Champions League quarter-final against Real Madrid, where he showcased three different outfits and kept his Y-3 hat on — this time matched with an olive green Britcore parka. He leads by example, and many of his players follow his lead, expressing their own style. One such player is Michael Olise, who showed up for the Real Madrid game wearing a neck warmer with a Chrome Hearts hat.

Olympique Marseille has decided to completely revamp its visual identity, updating its crest, font, and color palette. Meet the Swedish club that has become one of the most distinctive brands in European football. The next club to do so might be Como, especially if they can qualify for the Champions League. Here are some pictures of Clairefontaine before it was cool. Also, this is the reason why the Mercedes logo caused a problem for FIFA.

Marking their first collaboration, Carhartt WIP and Tokyo-based brand F.C. Real Bristol have created a capsule collection featuring sportswear-inspired apparel, accessories, and football memorabilia. This represents a first for Carhartt WIP, which steps into the world of F.C. Real Bristol, a fictional football team created by Japanese brand SOPH. Co.

We thought we had seen it all, but while working on another article, we came across Meredith McGrath and her stunning Wimbledon looks. This naturally led us to ask: will the future of visors be in tennis?

Salomon had one goal: to create the fastest shoe in the world, in collaboration with L’Art de l’Automobile. To achieve this, they even tested the shoe in a wind tunnel. The campaign is simply incredible.

With the 2026 World Cup approaching, the race to create the best football boots is becoming increasingly interesting. This week alone, we saw the launch of the first 3D-printed football boot by adidas, as well as the unveiling of the Nike Phantom, which has been completely redesigned by Travis Scott.

We started talking about the Champions League, and we’ll finish talking about it too. According to The Athletic, Nike has entered into official negotiations with UEFA to become the competition’s official match ball provider. While we wait for official confirmation, let’s take a trip down memory lane and look back at the times Nike made Champions League balls. See you next week.

Italy has failed to qualify for the World Cup for the third time in a row. The last time the Azzurri played in the tournament was in 2014. Have you ever heard of Ice Bucket Challenge? Such a scenario would have seemed unthinkable ten years ago for a nation that lives and breathes football — a sport that has always defined Italy, for better or worse, and has the power to both divide and unite the country. Perhaps it is time to rethink football and look at it differently, freeing it, at least in part, from political dynamics.

For now, all we can do is look back at these amazing pictures of Roberto Baggio and the rest of the Azzurri team, taken between 1992 and 1994. They will be our last memory of the Italian national team in the USA for a long time.

The biggest news during the last international break was that Thrasher teamed up with adidas for a special collaboration dedicated to the Argentine Football Association. We now know all the 48 teams that will participate in the 2026 World Cup. Here are all the kit suppliers involved, as well as the best fonts that we will see next summer. Some great jerseys will be missing, but you won’t want to miss this unbelievable Lego advert for the World Cup featuring Mbappé, Messi, Ronaldo and Vinícius Jr. Also, take a look at Stone Island’s new campaign featuring Charlie Hunnam, star of the iconic film Hooligans.

Last Saturday we took part in “Corro al Bar” by Crodino for Pizza Run Club. After a 6 km morning run through the streets of Milan, Crodino brought the runners to Da Orient, in the heart of Chinatown, for a soft clubbing session with DJ sets, pizza, and the most iconic blond non-alcoholic drink, served over ice with a slice of orange. This is how it went down.

This week, the NFL granted marketing rights for two franchises in Italy: the Cleveland Browns and the New Orleans Saints. This means that we may be able to watch an NFL game in Italy sooner than we think.

Denis Dekovic is the man who transformed Pirelli’s F1 podium caps from simple hats into works of art. The days of fur hats and sombreros are long gone.

The decision of the International Olympic Committee to exclude transgender women and many athletes with DSD from female competitions starting from the Los Angeles 2028 Olympics marks a watershed moment in how global sport addresses the issue of gender identity. Our colleagues at nss g-club investigated this issue to provide a broader perspective.

In 2005 Dirk Bikkembergs acquired Fossombrone inspiring a fashion revolution in football. Now they’re back. See you next week.

From the rollout starting with the Hollywood Keepers goalkeeper kits, which effectively respond to a significant market demand, to the product itself, to the national team kit photoshoots that highlight the jerseys as fresh products on the market rather than overused designs, Nike has done everything right. Even creating a mesh version of the Nike Tech tracksuit, a product that makes sense seasonally: a knit piece is perfectly consistent with a timeline spanning from spring (the unveiling) to summer (the World Cup season).

It’s important to maintain a critical and clear perspective until the very end: the only area where expectations were not fully met concerns the Jordan football boot for the World Cup. Why not introduce a new Jordan silhouette? And why, among the many available models, focus on the Nike Tiempo rather than another option that might have better complemented the Jumpman logo?

Watching a 2026 World Cup match live will cost a lot of money, as will buying an official World Cup jersey. Italy are close to securing their first World Cup qualification in 12 years. To lock their place in Toronto, where they will play their first match in the tournament, the Azzurri must win the play-off against Bosnia.

Curva is a side project of Como FC. It’s a brand and shop offering the Curva line, as well as RHUDE, the brand founded by the club’s creative director, Rhuigi Villaseñor. On Friday, March 20, we celebrated the final days of the Curva pop-up store in the San Babila area of Milano. This is how it went down.

The NBA's Board of Governors voted to approve an exploration of adding two new franchises in Las Vegas and Seattle. This could mean the return of the SuperSonics, which is also of interest to Jeff Bezos.

In the latest episode of Residency, we returned to San Siro for AC Milan vs. Torino, capturing the full spectrum of the Rossoneri fanbase. Through the lens of photographer Aurora Troise, details and fragments of identity emerge, from the silver and red-coloured jersey created by PUMA in collaboration with Slam Jam to the stadium’s iconic architecture.

nss edicola becomes the new media platform within the nss ecosystem, dedicated to lifestyle, travel, and Italian-ness. For example, this week they were in Naples to get a unique behind-the-scenes look at the Stadio Maradona and at the America's Cup Partnership Signing Ceremony, to see how the competition will transform the city.

Y-3 has unveiled the special livery that Mercedes will be using at this weekend’s Suzuka Grand Prix. We believe that this partnership could be the key to making Kimi Antonelli the next Jannik Sinner of Italian sport. See you next week.

As the Miami Open approached, the biggest story was the potential comeback of Serena Williams. After all, she had hinted at it by re-registering with the International Tennis Integrity Agency, but more importantly, she had transformed her body and lost weight through GLP-1 medication. Although it didn’t happen, one of the Williams sisters still stole the show.

It was Venus with her unbelievable jacket, designed by Lacoste. Designed by the brand’s creative director, Pelagia Kolotouros, the piece was crafted entirely in Italy using mirrored-effect leather. The jacket is embellished with 814 hand-sewn beads, reminiscent of the hair beads Venus wore during her early matches as a child. The front embroidery was created in France using the Lunéville hook technique.

Are you ready for a jersey bonanza? adidas is bringing back the trefoil for the first time in 36 years at the World Cup with the new away jersey collection. Meanwhile, PUMA has unveiled what could be Cristiano Ronaldo’s final World Cup jerseys. Nike has released jerseys for USA, Canada, South Korea and Norway. We also have all of La Liga’s retro jerseys and you might have missed Como’s sweatshirt.

Pep Guardiola taught us a lesson during Manchester City-Real Madrid. Not a tactical one, given that the Citizens are out of the Champions League. By wearing Our Legacy on the pitch, he reminded us that he’s still a fashion icon. Probably the best in football. Nobody does it like him.

Thanks to Jannik Sinner, tennis has become a kind of religion in Italy. Strangely, despite its cosmopolitan nature, Milan has yet to capitalise on this success. However, the big news is that, from 2028, there may be an ATP 250 tournament on grass, which would reignite a relationship dating back to 1883.

The idea of Mercedes’ Team Principal, Toto Wolff, modelling for a Y-3 campaign was definitely not on our bingo card. Yet it happened.

Sweat plays a big role in sport. The more an athlete sweats, the more we think they are giving their all to achieve a result. However, once the game is over, we don’t want anything to do with sweat. After all, nobody wants to smell bad. Or at least nobody used to want to, but now smelling bad has turned into a luxury.

We need your help: can you tell us why Vasco da Gama has its own branded swim cap? Get in touch if you know. See you next week!

The day has finally come: throughout last year, we heard rumours and saw some hints here and there, but eventually, we got to see one of the hottest collaborations for the 2026 World Cup: a Brazil football jersey designed by Jordan.

This is obviously not the first time that Jordan has designed a football jersey; just this week, we saw the creation of a special fifth jersey for PSG. But this collaboration is different, as one of the world’s coolest brands has joined forces with the world’s most famous national football team. And if that weren’t enough, they also launched the first ever football boot bearing His Airness’s silhouette on it.

We don’t have a problem with short-term memory and we still think that this will be the most political World Cup ever, but nevertheless, we need to find some beauty to help us through these hard times. Looking at these images, we can’t wait for summer 2026 to arrive.

The next Ballon d’Or ties his hair with a scrunchie. Arsenal has released another marvellous collection. Hugo Ekitike has officially joined Balenciaga. OM shot a campaign during a match. SSC Napoli have unveiled their range of handcrafted jewellery. To celebrate the 100th anniversary of the Rote Erde stadium, Borussia Dortmund has unveiled a special kit.

“Scatti d’Azzurro” is a project created by adidas and FIGC. From the Alps to the islands, from bustling cities to small villages, six photographers have portrayed Italy and how it is united by the unique and unmistakable shade of blue - the symbol of the National Team. The result is a tribute to a nation that lives for football.

Once upon a time, helmets were the easiest way to recognize a Formula 1 driver. Now the scenario has changed with drivers changing their helmets several times during the season. To understand more about the creative process behind it, we spoke to Adrien Paviot who works with Ferrari’s Charles Leclerc.

As you might have guessed, the name of this newsletter was inspired by tunnel fits. To us, they represent the perfect intersection between fashion and sport. They used to be exclusive to the NBA. Then, gradually, they spread to other sports. The latest is tennis.

Lewis Hamilton has been nominated for an Academy Award for his role as producer in F1- The Movie, he could become the first sportsman to win the award since Kobe Bryant in 2018. If you want to know who could win, and who could lose, you can find all the information here.

Obviously, we keep track of the most-read articles on our website. Surprisingly, the most-read article this week was this one about Premier League stadiums that no longer exist. See you next week!

Surrounded by Weston McKennie, Teun Koopmeiners and Timothy Weah, Trump started talking for 15 minutes straight about the conflict between Iran and Israel, without hesitation. At that moment, we realised that his influence on the next World Cup could be greater than we thought. What happened this week turned that feeling into a certainty.

First the bombings in Iran that may force the team to boycott the World Cup, while Trump dismissed any possible discussions about the issue, stating: “I really don’t care”. Then yesterday, Lionel Messi and the entire Inter Miami squad were guests at the White House. Trump opened the ceremony by addressing the media about the results and destruction caused by bombing Iran. In front of the world’s most famous footballer, he gave a complete justification of his actions, while all the players and staff stood powerless. Eventually, Messi handed over a ball and a number 47 Inter Miami jersey bearing Trump’s name. It’s hard to admit, but Donald Trump eventually got his hands on the 2026 World Cup as well.

With less than 100 days to go until the 2026 World Cup, a Mexican designer unveiled the tournament’s best jacket. Denmark will have to go through the play-offs to qualify, but if they do, they’ll play in this jersey. Umbro’s new collection truly makes us feel at home. Meanwhile, Reebok’s boots are back, and Rayo Vallecano’s fans are angry with the club’s president.

Have you ever played five-a-side with VAR? We did, during Milan’s stop of the Soccertes Football Tour. This is how it went down.

We have to go back to the United States, as they are co-hosting the World Baseball Classic with Japan and Puerto Rico. To be fair, we’re excited about the tournament, so to kick off our coverage, we’ve picked the best uniforms.

Cortina is set to host the 2026 Winter Paralympic Games. You might not know, however, that once the snow has melted, it also becomes one of the best locations for trail running.

We are looking for old footage of soccer in the US. We are about to complete our special documentary about soccer in the US ahead of the 2026 World Cup, and we are still looking for archive pictures and amateur footage from stadiums from the 70s, 80s, 90s, and 2000s to include. Do you have any and would you be willing to share? You can send everything to this email address: sports@nssfactory.com.

Lewis Hamilton is about to enter his 20th season of Formula 1. He will go down in history as one of the greatest drivers ever - probably the most successful - and certainly the best dressed. Here are some of his most iconic looks. See you next week!

The most compelling narratives belong to those who arrived as outsiders and left as bona fide stars. Take Alysa Liu, the American figure skater who captured gold in both the individual and team events.

According to data collected by Lefty for nss sports, between February 1 and 24 her Instagram following surged from 304,065 to 5,217,705—an extraordinary 80.72% increase.

In Italy, a comparable rise was recorded by curler Amos Mosaner, whose Instagram following grew by 69.3%.

Curling has really taken off in Italy, as evidenced by the fact that Stefania Constantini, who won the bronze medal in mixed doubles with Amos Mosaner, gained more Instagram followers than any other Italian athlete during the Milano Cortina Games.

Numbers alone, however, mean little unless translated into commercial impact. In this category, Ilia Malinin reigns supreme. The “Quad God” not only delivered a spectacle on the ice but also generated remarkable visibility for his sponsors. According to Lefty’s data, Malinin was the medal-winning athlete who produced the highest Earned Media Value (EMV): $1,941,251.

EMV represents the estimated cost of achieving equivalent reach through paid advertising and the estimated monetary value of organic exposure a brand receives through athlete-generated content. The larger and more successful the athlete, the greater the traffic their posts can drive.

It is worth taking a closer look at Team Italy. You might think that Federica Brignone, the gold medallist in the giant slalom and super-G, or Arianna Fontana, the most successful Italian Winter Olympian, generated the highest EMV among Italian athletes, but that’s not the case. On the podium, we find Francesca Lollobrigida, who won gold in the 3,000 m and 5,000 m speed skating events; together with Stefania Constantini; and Giovanni Franzoni.

Shifting focus to the brands, the data confirms what many sensed ahead of the Games: fashion and luxury felt right at home at Milano Cortina 2026. Of the 52 brands associated with medal-winning athletes, 12 belonged to the Apparel & Fashion sector and six to Luxury Fashion. It was also an edition defined by technology, with the highest EMV values generated by Google—thanks to the media exposure driven by Ilia Malinin and Amber Glenn—and Samsung, a worldwide partner of the Games and supporter of a 40-athlete Italian roster through Team Samsung Galaxy.

Milano Cortina 2026 was a triumph both in sporting and commercial terms. Inevitably, the conversation will now turn to legacy — to infrastructure that may be repurposed or, conversely, risk falling into disuse. For the athletes, however, one thing is certain: they have built up a new social capital that can be used for commercial purposes. For brands, these Winter Games have revealed a new generation of ambassadors ready to redefine the way sport and brands interact. And we’ll be there to cover it.

On the same day, we accompanied Denzel Dumfries to the Cavalli fittings, where he chose the perfect outfit for the show. Have you ever seen him smile? We do now. The day before that, we took a closer look at AC Milan’s new fourth kit, created in collaboration with Puma and Slam Jam, and met Luka Modrić in person.

Speaking of Fashion Week: Alessandro Del Piero was the guest of honour at the adidas Unexpected fashion show, where we also had the chance to speak with Davide Frattesi. Meanwhile, Cristiano Ronaldo has bought a minority stake in Spanish club Almería, and we also mention him in our piece about Juventus’ red fonts over the years. No one does lifestyle collections like Chelsea, and here you can find the latest episode of Residency, our photo reportage from Serie A matches. This time, we were in Cagliari.

At the Napoli City Half Marathon, adidas and nss edicola joined forces to turn running into culture. They did this by creating a dedicated t-shirt, holding a Shake Out City Run and setting up a cheering point during the event, as well as organising other activities.

Snowboarding is a big deal for China, as we realised when we interviewed Su Yi Ming, winner of two medals at Milano Cortina 2026. While we’re on the topic of the Winter Olympics, here is our report from Oakley’s bunker in Livigno. Spring is almost here, so now is the time to choose your new cycling kit from the best of the 2026 season, or your brand new trainers for playing padel or pickleball.

Thursday, 19 February 2026 marked the beginning of Ramadan, the ninth month of the Islamic calendar and the time when the Qur’an was revealed to the Prophet Muhammad. During this month, practising Muslims who are healthy adults abstain from food, water, sexual activity, smoking and any negative distractions from dawn to sunset. Yet they have to play football.

Alicia Keys performed at the Sanremo Festival wearing a Ferrari suit designed by Rocco Schiavone. If you want to find out more about what’s going on at Italy’s most important event, our teammates at nss mag are covering it in style.

Have you ever wished to own a Nike watch? Well, until the early 2000s, you could have done, as the brand had its own timing division. See you next week!

This gesture has been compared to that of Brandi Chastain after she scored the decisive penalty that won the 1999 World Cup for the US women’s national team. She knelt down, screaming with joy, with her sports bra, complete with Swoosh, in the foreground and her jersey clutched in her right hand. A true sign of empowerment. If anything, Leerdam’s gesture brings to mind the 1992 episode involving Michael Jordan.

While receiving his gold medal, he hid the logo of the US national team’s technical sponsor, who was a competitor of Nike. Similarly, by unzipping her top, Leerdam cleverly concealed her team’s technical sponsor, thereby highlighting a Nike garment. Consequently, the image that will forever commemorate her achievement will feature the Swoosh in the foreground. This is proof that while victories are fleeting, photographs (and advertising campaigns) are eternal.

The aesthetics of figure skating at the Olympics are unrivalled, from Dune-themed costumes to the amazing outfits crafted by Japanese designer Satomi Ito for Ilia Malinin. We also discovered that anniversary kits exist in curling too, the reason why backpacks are used in SkiMo races, and how much athletes earn for an Olympic medal. That’s a wrap: see you in 2030.

In this edition of our regular column, in which we explore brands that bridge the intersection of football and fashion, we introduce you to Studio Halftime and Cognomen.

Horizontal stripes are making a comeback on Juventus’s brand new fourth kit. ACG made its Champions League debut during Inter’s away trip to the Arctic Circle. PSG unveiled a new collaboration with Walk in Paris; Pompeii designed a new jersey and an anthem jacket for Real Racing Club; and we saw the first bit of collaboration between Jordan and Brazil.

Lazio is the latest Serie A club to present plans for a brand new stadium. This is the ultimate guide to all the potential new football grounds in Italy.

On has presented the first collection for the Italian Athletics Federation and it marks a major aesthetic shift.

We’ve been busy covering the Winter Olympics over the past few weeks, but we still found time to take a trip to Lapland and drive a Porsche 911 on the ice. See you next week!

The Winter Olympics are in full swing and people (at least in Italy) have become obsessed with curling and ice hockey. What will be the next trend? Skeleton. But first, let’s rewind to the opening ceremony, where Moncler stole the show with Lucas Pinheiro Braathen’s incredible rope outfit. We interviewed Oskar Metsavaht, the Brazilian designer who collaborated with the brand on the entire collection.

We’ve been in Cortina this past weekend to find out how AlphaTauri is trying to leave its mark on the Winter Olympics. From elegant collections dedicated to the Austrian Olympic Committee, to Red Bull initiatives enlivening the evenings at Austria House and an official shop with a glass structure seamlessly immersed in the snowy landscape: every detail tells a clear, recognisable story.

Timothée Chalamet has unveiled Saint-Étienne’s new jersey. Venezia and NOCTA have presented a special edition of the fourth kit created by Drake Ramberg. The new Jamaica’s jerseys is a tribute to Bob Marley and here you can find the complete list of the new MLS’ jerseys for the 2026/27 season.

The 2026 Formula 1 season is approaching and it’s likely to bring many surprises due to the introduction of a new rulebook. Attention is also turning to the formalwear collections unveiled by the teams’ partners.

Did you enjoy Bad Bunny’s performance at the Super Bowl? From Zara’s signature look to the rapper’s political statements, here are five things you might not know about it.

Sport is full of surprises and some weird stories. For example, Galatasaray owns an island in the Bosphorus. It’s all true. See you next week!

Alberto Tomba will be the final torchbearer of the Milano Cortina 2026 Winter Olympic Games. Here, you can find a guide to every Olympic venue, but there are other things to look out for too, such as the new pins that will fuel the world of Olympic pin collecting, or the adidas jacket designed to keep you warm in the cold. Meanwhile, these Moncler looks deserve a gold medal.

Mountains are returning to their roots: no longer just a seasonal tourist destination, but a refuge from the pressures and stress of a life that forces us to always stay connected. A place where FOMO won’t find a home. In this new scenario, Fidenza Village is where fashion and functionality converge.

Heads up: Lithuania and Jamaica are set to steal the spotlight. And don’t overlook Haiti and Finland, who are bringing fashion to the Olympics, drawing inspiration from Édouard Duval-Carrié’s art and the landscapes of Lapland.

Before boarding the All Conditions Express, Bebe Vio and Jannik Sinner checked our ticket. This fully ACG-branded vehicle took us into the wild for a hike and a fully immersive ACG experience. Because All Conditions means All Conditions.

The 2026 Six Nations kicked off on 31 January with France vs Wales and will end on 15 March. This year’s edition is full of surprises, including the partnership between FIR and the men’s clothing brand Dan John. The team, led by Gonzalo Quesada, who will serve as the ambassador for this special collaboration, will wear Dan John pieces throughout the competition, raising the profile of formalwear in rugby. This trend, popular in football, is now spreading to rugby.

So, this is it. The wait is over. Enjoy the Olympics. This is all you need to know about the first widespread Opening Ceremony in the history of the Winter Olympic Games. See you next week.

Editor’s note: As you can see, we have moved to Substack. If you haven’t received the newsletter, please check your spam folder. Also, Tunnel will only be published in English from now on.

The Champions League is entering its knockout stage, but we saw some astonishing tifos during the group stage. These are our favourites. The final matchday of the Champions League also coincided with the return of our coach style feature. Chelsea took us back to 1994 with the best collection of the year, while Cole Palmer unveiled the logo for his brand, Cold Palmer. We’re also hoping that adidas will produce custom star gloves for Juventus’s Kenan Yildiz.

adidas has taken over the Paris runways, Louis Vuitton’s new formalwear collection for Real Madrid is unbeatable. Aimé Leon Dore’s latest collection for Nottingham Forest confirms their love of European football. Corteiz took inspiration from NR, an iconic Italian brand from the ‘80s. Meanwhile, Macron is suing Blackburn Rovers.

For the latest episode of Extratime, the video format produced by nss sports, we decided to spend an entire day with Manuel Akanji, accompanying him during his absolute debut as a guest at fashion week. This is how it went down.

Jamaica’s bobsleigh team will be returning to the Milano Cortina Winter Olympics. Here’s how their uniforms have changed over the years. Mongolia’s uniforms are once again the best, and 66°North, the official clothing sponsor of Iceland, has produced the most stunning photoshoot. Oakley is the latest brand to join the Olympics, becoming the official apparel sponsor of the national freestyle snowboard federations of Canada and Finland, and supporting New Zealand.

One of the biggest surprises in tennis was Reilly Opelka’s signing with Sease. The premium lifestyle brand, founded by Franco and Giacomo Loro Piana, made its tennis debut with a collection featuring a cap, shirt and shorts in brown with orange accents. The collection made our list of the best Australian Open 2026 looks.

The motor racing season is approaching, but if you’re interested in high-octane racing, you should check out SailGP. Their business plan is to become the Formula 1 of the seas, taking over the worlds of fashion and luxury.

Steph Curry is the most sought-after free agent in the sneaker market. Since his split from Under Armour, he has worn some interesting shoes, confirming that his passion for sneakers is unparalleled. See you next week!