This is the first paragraph of an article we published a couple of years ago to tell the story behind one of football’s most iconic photographs. Thanks to the 2026 FIFA World Cup, it has gone viral once again. You know the one: a 20-year-old Lionel Messi bathing a newborn baby who would grow up to become none other than Lamine Yamal. Football, bloody hell. Who could have imagined that almost two decades later those same two people would meet on the biggest stage of all, facing each other at a World Cup?

Earlier this week, we published another article explaining why Lionel Messi’s photographs from this World Cup might be the finest visual record of his extraordinary career. We still stand by that idea. But some images transcend even sporting greatness. They become symbols because they connect different eras, generations and destinies in a way that no scriptwriter could ever invent. It’s football reminding us why reality will always produce better stories than fiction.

Atalanta drew inspiration from the architecture of the Gewiss Stadium for their new Home jersey, while Genoa paid tribute to Anfield with a design rooted in one of the club’s most unforgettable European nights. NOCTA returned to design Venezia’s latest kit, Sampdoria delivered what already feels like an instant classic, and Lotto has reintroduced the iconic design of AC Milan’s iconic 1995/96 fourth jersey for Grimsby Town. Slawn teamed up with Ronaldinho and Ravenna by Cipriani for one of the summer’s most surprising collaborations. And while Lecce are yet to unveil their new jersey, they’ve already made headlines by announcing adidas as their new kit supplier.

Salomon is shaping the future of trail running and the 2026 DoloMyths Run showcased a project that goes beyond winning races. This is why.

Innovation and nostalgia. In the former category, both Sporting CP and Palermo are updating their visual identity with striking projects. Meanwhile, Nike is reviving old templates and adidas is set to recreate the iconic Y-3 dragon jersey for Real Madrid.

Talking of photos... The one you can see was taken at Massimiliano Allegri’s first press conference as Napoli coach. It took place in one of the world’s oldest opera houses.

You might have seen the picture of Erling Haaland holding a taxidermy raccoon on his way back from the 2026 World Cup. It’s iconic in its own way and has sparked a debate about whether fashion needs to take itself less seriously and learn from football.

We know you’re looking forward to the 2026 World Cup final between Spain and Argentina, but don’t forget that before the most important night of the tournament, you have to experience the strangest: the Bronze final. See you next week.

But for every dark side, there’s always a brighter one. In this case, it came in the form of a big smile from Mexico’s head coach, Javier Aguirre, moments after telling Anthony Gordon to fuck off. Banter in its simplest and most sincere form. After all, this is one of the reasons why we love football.

adidas has unveiled the official ball for the 2026 World Cup final. Did you notice that Erling Haaland added ‘Braut’ to his Norway jersey? Meanwhile, Skechers released a special boot in honour of Harry Kane after he broke England’s all-time goalscoring record. We can’t wait to see Belgium face Spain and their new graphic for the line-up. The ones from previous games were simply stunning.

On the twentieth anniversary of Italy winning the 2006 World Cup, we released a capsule collection born from the collaboration between Slam Jam and nss sports: an open parody of the current state of the Italian football system and, at the same time, a call for a profound reform of a movement clearly facing decline. You can buy it here.

The 2026 Tour de France is in full swing, and there are two major talking points. First, Nike is back in cycling, and second, Tadej Pogačar is wearing a Richard Mille watch worth one million dollars.

Napoli has officially unveiled its new Home jersey for the 2026/27 season, which marks the club's centenary. As you would expect, the launch was accompanied by a photoshoot, but a couple of hours before the launch, Napoli revealed the jersey in a unique way by posting a photo of Diego Maradona wearing it. This pays tribute to the football legend and hints at one of the inspirations behind the jersey.

Yes, you’re right. This is Fabrizio Ravanelli. He modelled Perugia’s third kit — his hometown team. It’s one of the new kits unveiled this week. There are so many that we’re compiling a list of the best, which we’ll share with you soon. In the meantime, you can check out last week’s best ones.

We found the best sports-related Instagram page: Art But Make It Sports. They turn art into sports and vice versa. Check it out, you won’t regret it. See you next week.

With the World Cup in full swing, it’s easy to forget that the football season will be back soon. That’s probably one of the reasons why FC Barcelona decided to do something magical to capture everyone’s attention this week when they unveiled the new Home jersey for the 2026/27 season.

The club staged the unveiling at the Museu d’Art Contemporani de Barcelona (MACBA), featuring a stunning performance with dancing, music and a light show. The jersey has a deeper meaning, bringing to life the concept of the Blaugrana heartbeat, and features a typeface inspired by Gaudí’s work.

We were fortunate enough to witness all of this first-hand, and we also had the opportunity to gain a better understanding of what this project meant for the club by speaking with Paloma Mikadze, Director of Barça Identity & Barça Mèdia 360 at FC Barcelona.

We managed to see the best jersey at the 2026 World Cup in action: Norway’s all-white kit, complete with the iconic runic typeface. Vinted is full of CR7’s Mercurial boots. Fiorentina unveiled their new kit supplier in the least emphatic way possible, and you might have missed that Deportivo La Coruña has changed its name.

Watch parties are one of the biggest trends of the 2026 World Cup, so we got involved by staging one at Bar Sport in Milan last Wednesday. It was also the perfect opportunity to screen our documentary, American Wedding: 50 Years of Soccer in the United States. It was a great night, and we have scheduled another screening in Milan on July 9th. If you can’t make it, you can watch American Wedding exclusively on DAZN in Italy or by clicking here.

The first was Jannik Sinner, who wore a Nike holey jacket inspired by ACG. Without realising it, he had given us our first glimpse of a trend that would spread across the grass courts of the All England Lawn Tennis and Croquet Club over the following hours: sartorial jackets. It seemed as if everyone was wearing one.

On the subject of Wimbledon, we shared our thoughts here on Naomi Osaka’s entrance and why so many fans struggle to see the bigger picture when it comes to her appearance.

Formula 1 will be in action at Silverstone this weekend. We can look forward to seeing the return of LEGO cars in the drivers’ parade on Sunday, while Ferrari will be presenting an update in the form of a new Official Skincare Partner.

Napoli has unveiled a new crest to mark its centenary season, but the most significant change in Italian football comes from Ascoli, which has undergone a full rebrand. See you next week.

The 2026 World Cup is only halfway over, yet someone is already thinking about what will come next. That someone is Nike.

In keeping with the “Rip The Script” motto of their campaign, the brand has decided to make a bold move to promote their biggest acquisition for 2027 as they teased their first ever Home jersey for the German national team - who is winning the World Cup of social media - on the very same day that Die Mannschaft were facing Ecuador.

Two World Cup matches were suspended due to severe thunderstorms, prompting further concerns about the existing policies. Levi’s, Beats by Dre and Gillette are the biggest examples of how brands are turning FIFA’s restrictions into free publicity. We compiled a list of the best pre match jerseys and found that the price of the latest Mercurial Signature released by Nike for Cristiano Ronaldo has skyrocketed.

While waiting to find out whether Ronaldinho will really return to the pitch, Ravenna has done something many have been calling for for a long time: bringing the R10 brand back onto the pitch. It will do so through the newly unveiled kit, a shirt that combines identity and style and is already set to be one of the best in Serie C.

It’s the grass court season in tennis, which can only mean one thing: Wimbledon. The most traditional of the four Grand Slams, it boasts a blend of mandatory elegance and aristocratic heritage. These are the most elegant kits we’ll see at the 2026 tournament. They’re all white, obviously.

Norway turned heads when they wore their Away black kit in their match against Senegal. Over the next few days, we will be publishing an article about their font, but first, we took a deep dive into the history of black kits at the World Cup.

Louis Vuitton presented a bike and a matching kit at their latest show during Paris Fashion Week. While it is stunning, it is not the type of bike you would ride for the 1,400-kilometre of the Marseille Napoli, the ultra-distance cycling event that is becoming of the new classic races.

Some final bits from the World Cup: there’s a bistro in Copenaghen called Olise, and the staff paid tribute to Michael Olise by wearing France’s Home jersey with his name on the back; the three best photographers of the tournament are working from home; and these photos of Mexican fans are simply stunning. See you next week.

After 40 issues, it’s time for an admin reveal: my name is Andrea Agostinelli, editor for nss sports. I have been curating this newsletter since its inception. Back in 2006, when I was 17, I thought my life couldn’t have been better, as my first holiday with friends was just a few days after Italy won the World Cup.

I was right. Firstly, because you’re only 17 once, and secondly, because I’ve never seen Italy win the World Cup since. On top of that I’ve been waiting 12 years to spend a summer night watching the Azzurri play in the World Cup.

Some of that sadness was alleviated a few weeks ago when I had the opportunity to meet the man who helped me create the best summer of my life: Marco Materazzi. July 9th will mark the 20th anniversary of Italy’s 2006 World Cup victory, so it felt like the perfect time to interview him. We didn’t just do that: we also assembled one of the greatest production teams to shoot a truly evocative photoshoot for our latest issue of MORE THAN.

Marcelo Bielsa said he’s not a model but he dropped the coolest World Cup’s photo. Julian Nagelsmann’s outfits are so back. Levi’s and Beats by Dre have been forced by FIFA to cover their logos during World Cup matches but both brands have flipped the script and created two of the best marketing campaigns we’ve seen in recent weeks. This is the complete guide to every official patch of the 2026 World Cup, and here you’ll find an article on the biggest trend of the first week of the tournament. It’s unlikely that you have missed it.

adidas is playing a key role in ensuring that the FIFA World Cup 2026™ is one to remember. They produced iconic commercials and the legendary Trionda football, but more importantly, they designed the finest jerseys of the tournament. But the World Cup is not just about football. It’s also about rituals, style, colours, and food. This is where the “Taste Your Nation — Wear The Jersey” project comes in, combining a passion for football and food with a sense of belonging and community.

From 19 June until 11 July, adidas will be bringing “Taste Your Nation – Wear The Jersey” to selected stores across Italy on Fridays and Saturdays only: the adidas Brand Centers in Milan (Corso Vittorio Emanuele II, 24/26) and Rome (Via del Corso, 132), and the adidas stores in Rome EUR, Arese, and Orio al Serio. Fans can choose the official jersey of Argentina, Germany, Japan, Mexico or Spain to unlock a unique experience that goes beyond football. After making their purchase, they will receive a meal box inspired by the chosen country, featuring traditional recipes and exclusive cooking accessories. This will turn match day into a celebration of culture, food and community from home.

Rúben Amorim's appointment marks the beginning of a new era at AC Milan. On the pitch, obviously, but more importantly, on social media, where we caught a first glimpse of the Rossoneri's brand new visual identity.

There are brands that follow sport, and others that, over time, become part of the collective imagination until they are inseparable from it. Peroni is one such brand as they became a symbol of Italian football.

We are proud to introduce “American Wedding: 50 Years of Soccer in the United States”, a documentary by nss and Soccertes on the journey of American soccer. It features: Christian Pulisic, Federico Bernardeschi, Clive Toye, Kyle Martino, Shep Messing, Gerhard Stochl, and Drake Ramberg. You can watch it here and in Italy exclusively on DAZN.

We knew that Cold Palmer was an entrepreneur, what we did not realise, however, was that he had created a company that sells premium ice. There’s no better way to end this newsletter. See you next week.

A true fashion statement that is likely to go down in history as one of the most iconic moments of the 2026 World Cup, if not in the history of the tournament itself. More than just a pre-match presentation, it represented a powerful celebration of identity, culture, and creativity, setting a new benchmark and proving once again that football has become one of the most influential stages for contemporary fashion.

A total of 72 matches will be played during the group stage, but we won’t see at all these 18 jerseys. On the subject of jerseys, FIFA forced Haiti to change theirs. These are the new rules introduced by FIFA and IFAB for the tournament. If you’re wondering who designed the jacket worn by the Ivorian players in the photo, here’s the full list of fashion partners at the World Cup.

Last weekend, we were at the Visa Soccer Village at Party Like a Deejay, an event that brought the excitement of football to the heart of Parco Sempione. For two days, the area welcomed fans and families, hosting impromptu matches, friendly challenges and moments of shared passion, and transforming one of the city’s most iconic locations into a hub for entertainment and community.

In anticipation of the 2026 World Cup we focused our attention on the United States but there are two other host nations: Canada and Mexico. In this article, we analyse their situation, trying to determine whether they are actually ready for the event.

Lay’s has carved out a distinctive place within the contemporary sporting imagination. This is how they turned football fandom into a brand language.

As you might have guessed, we’re busy covering the 2026 World Cup, which means we’re missing out on everything else. Thankfully, our colleagues at nss magazine are helping us to cover other major stories, such as Kim Kardashian’s appearance at the Monaco Grand Prix and the New York Knicks’ spectacular comeback in Game 4 of the NBA Finals.

New York’s major Zohran Mamdani has launched the most exciting jersey drop of the 2026 World Cup. We’re not kidding. See you next week.

Football jerseys have become increasingly technical and carefully designed products, resulting in steadily rising prices. At the same time, major events such as the World Cup generate enormous demand for football-related merchandise, prompting many fans to seek out more affordable alternatives, including counterfeit shirts. This highlights the fact that the desire to identify with a team or take part in the tournament often exceeds the ability or willingness to purchase official merchandise, creating an opportunity for fast fashion retailers to step in with their own collections.

At first glance, this phenomenon may appear to be a sign of a crisis in traditional merchandising. However, the numbers tell a different story: the global licensed sports merchandise market continues to grow, and forecasts point to further expansion in the years ahead. In short, sports merchandising is not dying — it is changing shape.

Real Madrid have unveiled their new Home kit, which features pink and green. Chelsea also unveiled their new Home jersey, but they did so during a WWE show. Venezia has changed the colours of their crest, which got us thinking: which Serie A team has had the same crest for the longest time? We also have a question for you: have you ever seen football boots change colour when heated?

Padel is the latest sport to attract luxury brands, with Ravenna by Cipriani designing an exclusive line featuring two exclusive luxury rackets that transform technical equipment into a stylish statement.

Serena Williams is back. She has announced that she will return to professional tennis by participating in the next edition of the Queen’s tournament. A few weeks ago, we wrote about a possible comeback, and the announcement could not have come at a better time, as we had just published photos of her from the 2002 Roland Garros tournament, in which she wore a kit inspired by the iconic sleeveless design created by PUMA for the Cameroon national team.

PSG won the 2025/26 Champions League, and we were in Paris to capture the fans’ excitement on this historic night. The day after, we were in London too where the sadness over the defeat did nothing to spoil the parade celebrations on the streets.

Nothing to say here. Just enjoy Nike’s epic film for the 2026 World Cup. It’s well worth watching.

Of all the things we saw this week, including the unveiling of Jacquemus’s collaboration with the French national team, the craziest has to be this Lego pennant created for the Netherlands. See you next week!

On the other hand, it has never been so popular. Drive to Survive has made Formula 1 cool and turned the drivers into worldwide stars like never before. Sports brands, as well as fashion brands, have started to invest. Apple became the exclusive broadcast partner in the US, signing a five-year contract worth $700 million. The average age of viewers has dropped from 55 to 32 in five years, and half of the new fans are female.

These factors create the perfect environment for Formula 1 to become the home of quiet luxury. So it’s no surprise that Gucci will have its own team from 2027: the Gucci Racing Alpine Formula One Team.

Ahead of the 2026 World Cup, Nike have raised the stakes by unveiling new collaborations with NOCTA, Patta, Palace, Slawn and G-Dragon. Not to be outdone, adidas dropped a collaboration with Kith celebrating Lionel Messi. The brand also celebrated Henrik Larsson, which is always a good move. Meanwhile, Kappa has once again delivered stunning kits for Tunisia, and LOEWE is the new travelwear brand of the Spanish national team.

In the heart of spring, we met Benjamin Pavard in Marseille for the latest issue of More Than and discovered a side to him that made us truly understand how deeply he is connected to fashion. He mentioned Giorgio Armani, Louise Trotter, Matthieu Blazy and the influence of his wife, Kleofina.

Even before the start of the 2026 edition of Roland Garros, we had already decided that the best kit in the tournament was the one designed by Nike for Aryna Sabalenka. Then Naomi Osaka stole the show with a stunning new outfit created by Kevin Germanier, putting us in a difficult situation. Nevertheless, our favourite remains unchanged, but you must see this breathtaking Lacoste jacket designed for Novak Djokovic.

Ferenc Puskás is undoubtedly one of the greatest footballers in history. He was part of the iconic Hungarian team, the Aranycsapat, who remained unbeaten for 32 consecutive games over a period of four years. He is a legend in Budapest. There is a museum in his memory, and, most importantly, a stadium named after him. It is here that the Champions League final between PSG and Arsenal will be played.

The New York Knicks advanced to their first NBA Finals appearance since 1999. After securing their place with a win against the Cleveland Cavaliers, all the players rushed to hug Timothée Chalamet. The ultimate confirmation of his perfectly controlled aura.

WWE is preparing to land in Italy for its first historic Premium Live Event, Clash in Italy, which will take place in Turin and will stream live exclusively on Netflix on May 31 at 8:00 PM. We’ll be there. In the meantime, to understand better how a professional WWE ring gear is designed and made, we spoke with three superstars: Charlotte Flair, Gunther and Dominik Mysterio. See you next week.

Back in August, they released the best videos of the transfer window when announcing the signing of Eberechi Eze. They used the soundtrack “Let It All Work Out”, capitalising on an old tweet from Eze. There have also been a number of collaborations having completely redefined the intersection between football and fashion. A-COLD-WALL*, NTS Radio, Stanley Cup, Good Squish and Places+Faces, are just a few examples. And that’s just this season — in previous years, they collaborated with Aries Arise, Maharishi and Stella McCartney.

Together with adidas, they have also designed surprising football shirts that redefine the concept of the traditional jersey. Arsenal have been the frontrunner in every aspect over the years, and now they’re getting the well-earned results on the pitch, too. It all worked out.

Manchester City’s new home jersey features a gradient design, while Liverpool have brought back an iconic pattern from 1989. The most unexpected Serie A jersey launch came without a teaser campaign, and it wasn’t the new Inter or Bologna home jerseys, the latter of which celebrates the 100th anniversary of the Renato Dall’Ara stadium. Palermo missed out on promotion to Serie A but the project for the new stadium is still alive. LC23 and Umbro have done it again while Salehe Bembury designed a new collection for PUMA.

Kappa has rewritten football’s aesthetic codes with jersey designs that permanently reshape the game’s look. Now, the brand’s heritage moves beyond sport to inspire a capsule collection celebrating Italy’s largest electronic music festival.

When you think of Rome, basketball probably isn’t the first thing that comes to mind. However, things may change in the future, as the NBA is seriously considering establishing a franchise here for their European league. Meanwhile, local teams are fighting for their spot, and a businessman is ready to buy the biggest arena in town. It’s a complicated story: here’s everything you need to know.

Marcus and Shawn Milione are the creative duo behind one of the most successful running brands around at the moment: Minted New York. However, if you’re more into cycling, you should take a look at the new collection from Basso Bikes and A KIND OF GUISE, which takes cycling apparel to the next level.

Moncler Grenoble surprised everyone by staging the campaign for their brand new collection in Arizona. More specifically, they chose the middle of a desert. The setting is evocative, and to find out more, we spoke to Gus Kenworthy.

The 2026 edition of Roland Garros has barely begun with the preliminary rounds, but we already have a winner: Nike. The reason? The kit designed for Aryna Sabalenka, which combines style, provocation and boldness. See you next week.

New York City’s newly elected mayor, Zohran Kwame Mamdani, has launched a special project called ‘Soccer Streets’, a travelling series of sports days that will visit 50 public schools across the city’s five boroughs in the lead-up to the World Cup. At each stop, the streets outside schools will be transformed into football pitches, art spaces and block party areas.

Therefore, initiatives like these open up new perspectives for younger generations by creating new social spaces where people can truly return to the streets and experience the relevance of sport. At the same time, this could also serve a second purpose: reshaping the way young Americans approach football. Rather than through expensive and exclusive academies, this approach would start on the streets, incorporating the spontaneity and technicality that has historically been missing from U.S. football, despite being present in the major sports for which the country is known.

In creating the new home kits for Juventus and Manchester United for the 2026/27 season, adidas opted for elegance and heritage. The same approach was taken for Mexico’s third jersey. We discovered Haaland’s brand of hair ties. MSCHF designed a stunning capsule for Vicenza. Brain Dead is UD Ibiza’s new official technical sponsor. Paris Saint-Germain has teamed up with Labubu. Como Women wore Napapijri’s anorak jackets during their last game.

Coppa Pizzeria is an anarchic football tournament set inside a maze made of hundreds of shipping containers. This unique event was conceived by Daniele Sigalot and is directed by Antonello Colaps. Here you can find the best photos of a dusty Neapolitan Sunday filled with warm beers and unlikely athletes..

Jannik Sinner’s aura is unlimited right now. He will not only remain the #1 in the ATP rankings for a long time, but he also forced Gucci to embrace his all-black style at the 2026 Italian Open by creating a brand new duffle bag.

The world’s largest collection of pennants is located in Rivoli, a city in the province of Turin, at the “Il Bisogno” restaurant. Pino Palese, an enthusiast, has managed to amass 20,000 unique items since 1975. Some are on display, while others are preserved and cataloged in a storeroom. We interviewed Palese to learn how one becomes a pennant collector and how he conducts his research.

Step aside, Heated Rivalry. Make way for the brand new sapphic football romcom starring Lola Tung. It’s called Ripe! Read on for everything you need to know about it.

The football season is coming to an end, but if you’re looking for an intense competition, check out the Serie C play-offs. They are the Hunger Games of football: of the 28 teams starting, only one remains. See you next week.

A few weeks ago, when the countdown to the World Cup reached 100 days, we made a wish list. One item on which was legendary commercials. Well, adidas has made our wish come true: take a look to see for yourself.

PSG not only made it to the Champions League final, they also brought Japanese aesthetics to football with a special capsule in collaboration with Pièces Uniques. In contrast, Bayern Munich failed to win despite wearing their new Home jersey. In Serie A news, Inter won the Scudetto last weekend with Marcus Thuram once again stealing the spotlight during the celebrations, this time by recreating the iconic 2001 Kobe Bryant pose. After the game against Parma, we were in Piazza Duomo together with thousands of Nerazzurri fans and Filippo Moscati captured the moment with these amazing photos.

Tennis lights up Rome and kicks off the Italian Open with “Serve the Night,” the event hosted by adidas Italia at the adidas Brand Center. The evening featured five standout names from the circuit – Stefanos Tsitsipas, Francisco Cerúndolo, Jakub Menšík, Karolína Muchová, and Jessica Pegula – who shared emotions, expectations, and what it means to compete on red clay, also reflecting on the message “You Got This,” a symbol of confidence and determination on and off the court, in the heart of Rome’s vibrant atmosphere. Adding to the experience, the audience was actively involved through an adidas challenge, with the chance to win a match of table tennis against the tennis stars themselves.

In fashion, the first Monday in May means one thing: the Met Gala. At the 2026 edition, athletes once again took centre stage. Here is a selection of the most impressive outfits.

Did you know that the 1946 Giro d’Italia featured an AC Milan cycling team? It’s just one of the crazy stories surrounding one of the world’s most prestigious stage races in the world. You can find all of them in our ultimate guide to the history of the Giro d’Italia.

The last game of the Serie B season is scheduled for this evening. A big party is expected in Venice, where the team secured promotion back to Serie A with one game in hand. This could be one of the last events at the Penzo Stadium, as plans are in place to build a brand new stadium that will transform the city.

What is audacity? Universally recognized as a synonym of courage, this word enriches its meaning with further nuances. The Treccani dictionary, for example, in certain contexts defines it as: “the quality of a highly original, even revolutionary novelty, which may therefore be risky”. If there is a brand that has made taking risks its philosophy, it is Oakley. An unwavering confidence in its own ideas has guided the creation of objects so original and groundbreaking that they have rewritten aesthetic codes. The latest expression of this vision comes from the Players Collection, featuring new signature eyewear from Kylian Mbappé alongside first sportswear collection and eyewear with Jaylen Brown. See you next week.

This week, we had the unique opportunity to sit down with him and find out more about how he became the Special One (see the video above for answers). Most importantly, we discovered his definition of leadership.

NAHMIAS has unvelied a special capsule collection for Formula 1, while Brioni joined the paddock alongside Alpine. The first ever Crocs football shoe has arrived. Riccardo Calafiori transported us back to the early 2000s with this photoshoot, which was held to mark a new collaboration between adidas and MIAOU. What can we expect from Reebok at the 2026 World Cup? Hopefully some of the magic that Naomi Osaka brings to the tennis court.

Italian football is experiencing the darkest period in its history. Failing to qualify for the third consecutive World Cup was bad enough, but now Serie A’s referee designator, Gianluca Rocchi, is under investigation for alleged involvement in sports fraud. This has led us to consider what fans can do to effect change.

Running made headlines worldwide this week when Sebastian Sawe became the first person to run a marathon in under two hours. He achieved this feat while wearing the lightest running shoe ever made: a pair of adidas worth $5,000 on the resale market. This result will change marathons forever, and we’re not the only ones who believe it. Yeman Crippa, winner of the 2026 Paris Marathon, agrees.

Marcos Llorente is not your average footballer. From his adherence to the paleo diet and circadian rhythm-based lifestyle to his use of coloured contact lenses, he certainly has a unique approach to life.

Thinking of catching a film this weekend? Check out the Michael Jackson biopic review from our colleagues at nss magazine.

It is likely that Coventry players wearing the Worst Kit of All Time will dominate your social feeds this weekend, but in our view, the jersey truly worth celebrating is the collaboration between Udinese and Macron, a commemoration for the 50th anniversary of the Friuli earthquake. See you next week!

This has indeed become one of the best football memes of all time and has been used by dozens of football clubs and fans to create content after they were promoted. The latest are Coventry City fans, who celebrated their promotion to the Premier League after a 25-year absence last weekend. About 5,000 of them are especially happy as they will get a free season ticket. Well, that really tastes like promotion!

F.C. København has encapsulated 150 years of history in a jersey. Umbro and secondhalf.pdf dedicated a collection to the role of the goalkeeper. adidas takes its business in Formula 1 very seriously and the next step is the partnership with Red Bull. The latest issue of Residency, our photo reportage in collaboration with Serie A, took us to Udine’s Bluenergy Stadium for the first time.

During Milan Design Week, we visited Air Lab, a vast space in which Nike recounts the history of Nike Air, from its past to its present and future, through samples and materials. It’s a place where you can explore the relationship between the brand and air as expressed through footwear, accessories, and apparel.

The Bernabéu has been transformed into a tennis court for the Madrid Open. We witnessed Jannik Sinner and Jude Bellingham teaming up to play an amateur doubles match against Rafa Nadal and Thibaut Courtois, with Florentino Pérez acting as the chair umpire.

Ferrari Hypersail is the latest project from the Prancing Horse. It’s neither a car nor red. It’s a black sailboat.

One of the holy grails of football jerseys is the Netherlands’ 1988 European Championship uniform. A geometrically patterned jersey in which orange and white fade into each other. It’s clear that this was the inspiration behind the new football jersey released by Max Verstappen. No: this not a joke.

Ten years ago, Thrasher dissed Justin Bieber because he didn’t embody the brand’s lifestyle and DNA. Now, they’re designing collections for the 2026 World Cup. See you next week!

Inspired by the ACG line, we tried to imagine what Nike-sponsored Champions League balls might look like. You can see the results here. Looking at these images, we realised that the Champions League would not only lose a ball without the star-shaped structure, but also its entire visual identity.

Corteiz has released a new Italy national team jersey. Meanwhile, Nike created a Netherlands anthem jacket in collaboration with Patta. One Block Down has reworked Atlético Madrid’s Spider-Man jersey. There are not one, but two new Predator releases: one from Thrasher and one designed by Wales Bonner. PUMA has dedicated a collection to Pep Guardiola, while Inter’s new capsule has been inspired by Pink Floyd’s football team.

It all started with Muhammad Ali in 1985. From that moment on, WrestleMania was no longer just about wrestling; it became a show, a part of popular culture, and a legend that spans generations. On the eve of WrestleMania 42 — the first Premium Live Event to be broadcast live in Italy on Netflix — we have put together a list of sports athletes who have appeared on The Grandest Stage of Them All.

Tennis has entered its clay-court season and we have only one request: we need more pink kits to bring back some of the Roger Federer vibes from 2010.

What’s the latest on the Victor Wembanyama project? He has already become the new face of the NBA, but with MVP talks, Louis Vuitton endorsements and Nike global campaigns, there is plenty more to discuss.

If you’re not familiar with Italian politics, you might have missed the rise of Silvia Salis. The mayor of Genoa, she is considered the biggest rival to Prime Minister Giorgia Meloni in the 2027 elections. Most importantly, she announced this week the signing of a joint project with Lombardy, Piedmont and Liguria to host the Olympics in 2036 or 2040.

Barilla is one of Formula 1’s official partners, and this week they launched a new pasta shape dedicated to the sport. But did you know that Paolo Brambilla, the brand’s vice president, was an F1 driver? See you next week!

Nobody does it like Pep. This is the title we chose for the 27th issue of Tunnel. The inspiration came from the Our Legacy shirt he wore during a Champions League game. Commenting on this, we wrote: “He’s still a fashion icon. Probably the best in football”. However, he now has a great rival in Vincent Kompany. The Bayern Munich coach has a style unlike any other manager, both on and off the pitch.

The latest example came at the Bernabéu during the first leg of the Champions League quarter-final against Real Madrid, where he showcased three different outfits and kept his Y-3 hat on — this time matched with an olive green Britcore parka. He leads by example, and many of his players follow his lead, expressing their own style. One such player is Michael Olise, who showed up for the Real Madrid game wearing a neck warmer with a Chrome Hearts hat.

Olympique Marseille has decided to completely revamp its visual identity, updating its crest, font, and color palette. Meet the Swedish club that has become one of the most distinctive brands in European football. The next club to do so might be Como, especially if they can qualify for the Champions League. Here are some pictures of Clairefontaine before it was cool. Also, this is the reason why the Mercedes logo caused a problem for FIFA.

Marking their first collaboration, Carhartt WIP and Tokyo-based brand F.C. Real Bristol have created a capsule collection featuring sportswear-inspired apparel, accessories, and football memorabilia. This represents a first for Carhartt WIP, which steps into the world of F.C. Real Bristol, a fictional football team created by Japanese brand SOPH. Co.

We thought we had seen it all, but while working on another article, we came across Meredith McGrath and her stunning Wimbledon looks. This naturally led us to ask: will the future of visors be in tennis?

Salomon had one goal: to create the fastest shoe in the world, in collaboration with L’Art de l’Automobile. To achieve this, they even tested the shoe in a wind tunnel. The campaign is simply incredible.

With the 2026 World Cup approaching, the race to create the best football boots is becoming increasingly interesting. This week alone, we saw the launch of the first 3D-printed football boot by adidas, as well as the unveiling of the Nike Phantom, which has been completely redesigned by Travis Scott.

We started talking about the Champions League, and we’ll finish talking about it too. According to The Athletic, Nike has entered into official negotiations with UEFA to become the competition’s official match ball provider. While we wait for official confirmation, let’s take a trip down memory lane and look back at the times Nike made Champions League balls. See you next week.

Italy has failed to qualify for the World Cup for the third time in a row. The last time the Azzurri played in the tournament was in 2014. Have you ever heard of Ice Bucket Challenge? Such a scenario would have seemed unthinkable ten years ago for a nation that lives and breathes football — a sport that has always defined Italy, for better or worse, and has the power to both divide and unite the country. Perhaps it is time to rethink football and look at it differently, freeing it, at least in part, from political dynamics.

For now, all we can do is look back at these amazing pictures of Roberto Baggio and the rest of the Azzurri team, taken between 1992 and 1994. They will be our last memory of the Italian national team in the USA for a long time.

The biggest news during the last international break was that Thrasher teamed up with adidas for a special collaboration dedicated to the Argentine Football Association. We now know all the 48 teams that will participate in the 2026 World Cup. Here are all the kit suppliers involved, as well as the best fonts that we will see next summer. Some great jerseys will be missing, but you won’t want to miss this unbelievable Lego advert for the World Cup featuring Mbappé, Messi, Ronaldo and Vinícius Jr. Also, take a look at Stone Island’s new campaign featuring Charlie Hunnam, star of the iconic film Hooligans.

Last Saturday we took part in “Corro al Bar” by Crodino for Pizza Run Club. After a 6 km morning run through the streets of Milan, Crodino brought the runners to Da Orient, in the heart of Chinatown, for a soft clubbing session with DJ sets, pizza, and the most iconic blond non-alcoholic drink, served over ice with a slice of orange. This is how it went down.

This week, the NFL granted marketing rights for two franchises in Italy: the Cleveland Browns and the New Orleans Saints. This means that we may be able to watch an NFL game in Italy sooner than we think.

Denis Dekovic is the man who transformed Pirelli’s F1 podium caps from simple hats into works of art. The days of fur hats and sombreros are long gone.

The decision of the International Olympic Committee to exclude transgender women and many athletes with DSD from female competitions starting from the Los Angeles 2028 Olympics marks a watershed moment in how global sport addresses the issue of gender identity. Our colleagues at nss g-club investigated this issue to provide a broader perspective.

In 2005 Dirk Bikkembergs acquired Fossombrone inspiring a fashion revolution in football. Now they’re back. See you next week.

From the rollout starting with the Hollywood Keepers goalkeeper kits, which effectively respond to a significant market demand, to the product itself, to the national team kit photoshoots that highlight the jerseys as fresh products on the market rather than overused designs, Nike has done everything right. Even creating a mesh version of the Nike Tech tracksuit, a product that makes sense seasonally: a knit piece is perfectly consistent with a timeline spanning from spring (the unveiling) to summer (the World Cup season).

It’s important to maintain a critical and clear perspective until the very end: the only area where expectations were not fully met concerns the Jordan football boot for the World Cup. Why not introduce a new Jordan silhouette? And why, among the many available models, focus on the Nike Tiempo rather than another option that might have better complemented the Jumpman logo?

Watching a 2026 World Cup match live will cost a lot of money, as will buying an official World Cup jersey. Italy are close to securing their first World Cup qualification in 12 years. To lock their place in Toronto, where they will play their first match in the tournament, the Azzurri must win the play-off against Bosnia.

Curva is a side project of Como FC. It’s a brand and shop offering the Curva line, as well as RHUDE, the brand founded by the club’s creative director, Rhuigi Villaseñor. On Friday, March 20, we celebrated the final days of the Curva pop-up store in the San Babila area of Milano. This is how it went down.

The NBA's Board of Governors voted to approve an exploration of adding two new franchises in Las Vegas and Seattle. This could mean the return of the SuperSonics, which is also of interest to Jeff Bezos.

In the latest episode of Residency, we returned to San Siro for AC Milan vs. Torino, capturing the full spectrum of the Rossoneri fanbase. Through the lens of photographer Aurora Troise, details and fragments of identity emerge, from the silver and red-coloured jersey created by PUMA in collaboration with Slam Jam to the stadium’s iconic architecture.

nss edicola becomes the new media platform within the nss ecosystem, dedicated to lifestyle, travel, and Italian-ness. For example, this week they were in Naples to get a unique behind-the-scenes look at the Stadio Maradona and at the America's Cup Partnership Signing Ceremony, to see how the competition will transform the city.

Y-3 has unveiled the special livery that Mercedes will be using at this weekend’s Suzuka Grand Prix. We believe that this partnership could be the key to making Kimi Antonelli the next Jannik Sinner of Italian sport. See you next week.

As the Miami Open approached, the biggest story was the potential comeback of Serena Williams. After all, she had hinted at it by re-registering with the International Tennis Integrity Agency, but more importantly, she had transformed her body and lost weight through GLP-1 medication. Although it didn’t happen, one of the Williams sisters still stole the show.

It was Venus with her unbelievable jacket, designed by Lacoste. Designed by the brand’s creative director, Pelagia Kolotouros, the piece was crafted entirely in Italy using mirrored-effect leather. The jacket is embellished with 814 hand-sewn beads, reminiscent of the hair beads Venus wore during her early matches as a child. The front embroidery was created in France using the Lunéville hook technique.

Are you ready for a jersey bonanza? adidas is bringing back the trefoil for the first time in 36 years at the World Cup with the new away jersey collection. Meanwhile, PUMA has unveiled what could be Cristiano Ronaldo’s final World Cup jerseys. Nike has released jerseys for USA, Canada, South Korea and Norway. We also have all of La Liga’s retro jerseys and you might have missed Como’s sweatshirt.

Pep Guardiola taught us a lesson during Manchester City-Real Madrid. Not a tactical one, given that the Citizens are out of the Champions League. By wearing Our Legacy on the pitch, he reminded us that he’s still a fashion icon. Probably the best in football. Nobody does it like him.

Thanks to Jannik Sinner, tennis has become a kind of religion in Italy. Strangely, despite its cosmopolitan nature, Milan has yet to capitalise on this success. However, the big news is that, from 2028, there may be an ATP 250 tournament on grass, which would reignite a relationship dating back to 1883.

The idea of Mercedes’ Team Principal, Toto Wolff, modelling for a Y-3 campaign was definitely not on our bingo card. Yet it happened.

Sweat plays a big role in sport. The more an athlete sweats, the more we think they are giving their all to achieve a result. However, once the game is over, we don’t want anything to do with sweat. After all, nobody wants to smell bad. Or at least nobody used to want to, but now smelling bad has turned into a luxury.

We need your help: can you tell us why Vasco da Gama has its own branded swim cap? Get in touch if you know. See you next week!

The day has finally come: throughout last year, we heard rumours and saw some hints here and there, but eventually, we got to see one of the hottest collaborations for the 2026 World Cup: a Brazil football jersey designed by Jordan.

This is obviously not the first time that Jordan has designed a football jersey; just this week, we saw the creation of a special fifth jersey for PSG. But this collaboration is different, as one of the world’s coolest brands has joined forces with the world’s most famous national football team. And if that weren’t enough, they also launched the first ever football boot bearing His Airness’s silhouette on it.

We don’t have a problem with short-term memory and we still think that this will be the most political World Cup ever, but nevertheless, we need to find some beauty to help us through these hard times. Looking at these images, we can’t wait for summer 2026 to arrive.

The next Ballon d’Or ties his hair with a scrunchie. Arsenal has released another marvellous collection. Hugo Ekitike has officially joined Balenciaga. OM shot a campaign during a match. SSC Napoli have unveiled their range of handcrafted jewellery. To celebrate the 100th anniversary of the Rote Erde stadium, Borussia Dortmund has unveiled a special kit.

“Scatti d’Azzurro” is a project created by adidas and FIGC. From the Alps to the islands, from bustling cities to small villages, six photographers have portrayed Italy and how it is united by the unique and unmistakable shade of blue - the symbol of the National Team. The result is a tribute to a nation that lives for football.

Once upon a time, helmets were the easiest way to recognize a Formula 1 driver. Now the scenario has changed with drivers changing their helmets several times during the season. To understand more about the creative process behind it, we spoke to Adrien Paviot who works with Ferrari’s Charles Leclerc.

As you might have guessed, the name of this newsletter was inspired by tunnel fits. To us, they represent the perfect intersection between fashion and sport. They used to be exclusive to the NBA. Then, gradually, they spread to other sports. The latest is tennis.

Lewis Hamilton has been nominated for an Academy Award for his role as producer in F1- The Movie, he could become the first sportsman to win the award since Kobe Bryant in 2018. If you want to know who could win, and who could lose, you can find all the information here.

Obviously, we keep track of the most-read articles on our website. Surprisingly, the most-read article this week was this one about Premier League stadiums that no longer exist. See you next week!

Surrounded by Weston McKennie, Teun Koopmeiners and Timothy Weah, Trump started talking for 15 minutes straight about the conflict between Iran and Israel, without hesitation. At that moment, we realised that his influence on the next World Cup could be greater than we thought. What happened this week turned that feeling into a certainty.

First the bombings in Iran that may force the team to boycott the World Cup, while Trump dismissed any possible discussions about the issue, stating: “I really don’t care”. Then yesterday, Lionel Messi and the entire Inter Miami squad were guests at the White House. Trump opened the ceremony by addressing the media about the results and destruction caused by bombing Iran. In front of the world’s most famous footballer, he gave a complete justification of his actions, while all the players and staff stood powerless. Eventually, Messi handed over a ball and a number 47 Inter Miami jersey bearing Trump’s name. It’s hard to admit, but Donald Trump eventually got his hands on the 2026 World Cup as well.

With less than 100 days to go until the 2026 World Cup, a Mexican designer unveiled the tournament’s best jacket. Denmark will have to go through the play-offs to qualify, but if they do, they’ll play in this jersey. Umbro’s new collection truly makes us feel at home. Meanwhile, Reebok’s boots are back, and Rayo Vallecano’s fans are angry with the club’s president.

Have you ever played five-a-side with VAR? We did, during Milan’s stop of the Soccertes Football Tour. This is how it went down.

We have to go back to the United States, as they are co-hosting the World Baseball Classic with Japan and Puerto Rico. To be fair, we’re excited about the tournament, so to kick off our coverage, we’ve picked the best uniforms.

Cortina is set to host the 2026 Winter Paralympic Games. You might not know, however, that once the snow has melted, it also becomes one of the best locations for trail running.

We are looking for old footage of soccer in the US. We are about to complete our special documentary about soccer in the US ahead of the 2026 World Cup, and we are still looking for archive pictures and amateur footage from stadiums from the 70s, 80s, 90s, and 2000s to include. Do you have any and would you be willing to share? You can send everything to this email address: sports@nssfactory.com.

Lewis Hamilton is about to enter his 20th season of Formula 1. He will go down in history as one of the greatest drivers ever - probably the most successful - and certainly the best dressed. Here are some of his most iconic looks. See you next week!