Tunnel #20 - Serena Williams wants you to be slimmer
When medicinal products become cosmetics
One of the highlights of Kendrick Lamar’s performance at the 2025 Super Bowl half-time show was Serena Williams dancing to ‘Not Like Us’, the diss track Lamar wrote about Drake, Williams’s former boyfriend. She will be back at the 2026 Super Bowl, but this time in a different role: she will be the testimonial in a commercial for RO, a medical company that promotes weight loss for a better life. She has been advocating for GLP-1 medications since last summer, and this commercial sets a new standard in the evolving scenario in which sports stars have become influencers promoting medicinal products as cosmetics.
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