Tunnel #28 - Nike said no to vintage
And we saw the first ever Y-3 Formula 1 car
In a sportswear world still viscerally anchored to the past, Nike has shown that it is indeed possible to break with tradition when designing a football jersey (not only the jersey itself, but also the marketing and communication around it) and, as a result, change the way a football jersey is perceived in 2026. It’s not just about ancient relics; it’s necessary to create a new standard of beauty and innovation, and the brand has done this spectacularly.
From the rollout starting with the Hollywood Keepers goalkeeper kits, which effectively respond to a significant market demand, to the product itself, to the national team kit photoshoots that highlight the jerseys as fresh products on the market rather than overused designs, Nike has done everything right. Even creating a mesh version of the Nike Tech tracksuit, a product that makes sense seasonally: a knit piece is perfectly consistent with a timeline spanning from spring (the unveiling) to summer (the World Cup season).
It’s important to maintain a critical and clear perspective until the very end: the only area where expectations were not fully met concerns the Jordan football boot for the World Cup. Why not introduce a new Jordan silhouette? And why, among the many available models, focus on the Nike Tiempo rather than another option that might have better complemented the Jumpman logo?
Watching a 2026 World Cup match live will cost a lot of money, as will buying an official World Cup jersey. Italy are close to securing their first World Cup qualification in 12 years. To lock their place in Toronto, where they will play their first match in the tournament, the Azzurri must win the play-off against Bosnia.
Curva is a side project of Como FC. It’s a brand and shop offering the Curva line, as well as RHUDE, the brand founded by the club’s creative director, Rhuigi Villaseñor. On Friday, March 20, we celebrated the final days of the Curva pop-up store in the San Babila area of Milano. This is how it went down.
The NBA's Board of Governors voted to approve an exploration of adding two new franchises in Las Vegas and Seattle. This could mean the return of the SuperSonics, which is also of interest to Jeff Bezos.
In the latest episode of Residency, we returned to San Siro for AC Milan vs. Torino, capturing the full spectrum of the Rossoneri fanbase. Through the lens of photographer Aurora Troise, details and fragments of identity emerge, from the silver and red-coloured jersey created by PUMA in collaboration with Slam Jam to the stadium’s iconic architecture.
nss edicola becomes the new media platform within the nss ecosystem, dedicated to lifestyle, travel, and Italian-ness. For example, this week they were in Naples to get a unique behind-the-scenes look at the Stadio Maradona and at the America's Cup Partnership Signing Ceremony, to see how the competition will transform the city.
Y-3 has unveiled the special livery that Mercedes will be using at this weekend’s Suzuka Grand Prix. We believe that this partnership could be the key to making Kimi Antonelli the next Jannik Sinner of Italian sport. See you next week.