Tunnel #31 - The 2040 Olympics in Genoa
And a new pair of Predators designed by Wales Bonner
Let’s pick up where we left off last week: Nike is entering into exclusive negotiations with UEFA to become the official supplier of the Champions League ball. The most significant consequence of this change is that the iconic Star Panel structure will be eliminated.
Inspired by the ACG line, we tried to imagine what Nike-sponsored Champions League balls might look like. You can see the results here. Looking at these images, we realised that the Champions League would not only lose a ball without the star-shaped structure, but also its entire visual identity.
Corteiz has released a new Italy national team jersey. Meanwhile, Nike created a Netherlands anthem jacket in collaboration with Patta. One Block Down has reworked Atlético Madrid’s Spider-Man jersey. There are not one, but two new Predator releases: one from Thrasher and one designed by Wales Bonner. PUMA has dedicated a collection to Pep Guardiola, while Inter’s new capsule has been inspired by Pink Floyd’s football team.
It all started with Muhammad Ali in 1985. From that moment on, WrestleMania was no longer just about wrestling; it became a show, a part of popular culture, and a legend that spans generations. On the eve of WrestleMania 42 — the first Premium Live Event to be broadcast live in Italy on Netflix — we have put together a list of sports athletes who have appeared on The Grandest Stage of Them All.
Tennis has entered its clay-court season and we have only one request: we need more pink kits to bring back some of the Roger Federer vibes from 2010.
What’s the latest on the Victor Wembanyama project? He has already become the new face of the NBA, but with MVP talks, Louis Vuitton endorsements and Nike global campaigns, there is plenty more to discuss.
If you’re not familiar with Italian politics, you might have missed the rise of Silvia Salis. The mayor of Genoa, she is considered the biggest rival to Prime Minister Giorgia Meloni in the 2027 elections. Most importantly, she announced this week the signing of a joint project with Lombardy, Piedmont and Liguria to host the Olympics in 2036 or 2040.
Barilla is one of Formula 1’s official partners, and this week they launched a new pasta shape dedicated to the sport. But did you know that Paolo Brambilla, the brand’s vice president, was an F1 driver? See you next week!