Tunnel #32 - That tastes like promotion!
And the livery of Ferrari's first ever sailboat
What is the best football meme of all time? We’ve seen this question pop up countless times while scrolling through TikTok. One of the most common answers is a reference to a video from 2019 in which Thogdad, a football vlogger and Bolton Wanderers fan, takes a sip of beer and then exclaims: ‘That tastes like promotion!’
This has indeed become one of the best football memes of all time and has been used by dozens of football clubs and fans to create content after they were promoted. The latest are Coventry City fans, who celebrated their promotion to the Premier League after a 25-year absence last weekend. About 5,000 of them are especially happy as they will get a free season ticket. Well, that really tastes like promotion!
F.C. København has encapsulated 150 years of history in a jersey. Umbro and secondhalf.pdf dedicated a collection to the role of the goalkeeper. adidas takes its business in Formula 1 very seriously and the next step is the partnership with Red Bull. The latest issue of Residency, our photo reportage in collaboration with Serie A, took us to Udine’s Bluenergy Stadium for the first time.
During Milan Design Week, we visited Air Lab, a vast space in which Nike recounts the history of Nike Air, from its past to its present and future, through samples and materials. It’s a place where you can explore the relationship between the brand and air as expressed through footwear, accessories, and apparel.
The Bernabéu has been transformed into a tennis court for the Madrid Open. We witnessed Jannik Sinner and Jude Bellingham teaming up to play an amateur doubles match against Rafa Nadal and Thibaut Courtois, with Florentino Pérez acting as the chair umpire.
Ferrari Hypersail is the latest project from the Prancing Horse. It’s neither a car nor red. It’s a black sailboat.
One of the holy grails of football jerseys is the Netherlands’ 1988 European Championship uniform. A geometrically patterned jersey in which orange and white fade into each other. It’s clear that this was the inspiration behind the new football jersey released by Max Verstappen. No: this not a joke.
Ten years ago, Thrasher dissed Justin Bieber because he didn’t embody the brand’s lifestyle and DNA. Now, they’re designing collections for the 2026 World Cup. See you next week!