Tunnel #34 - adidas brought out the big guns
And the story of AC Milan at the Giro d'Italia
In anticipation of the 2026 World Cup, adidas released what is widely regarded as one of its best adverts to date. Starring Timothée Chalamet, the film tells the story of the Backyard Legends: a team of three kids who have remained undefeated since their first match “win or go home” in 1996. Their latest challenge is set to be their strongest yet, as they face Trinity Rodman, Jude Bellingham and Lamine Yamal. Meanwhile, Leo Messi and Bud Bunny look on from the sidelines.
A few weeks ago, when the countdown to the World Cup reached 100 days, we made a wish list. One item on which was legendary commercials. Well, adidas has made our wish come true: take a look to see for yourself.
PSG not only made it to the Champions League final, they also brought Japanese aesthetics to football with a special capsule in collaboration with Pièces Uniques. In contrast, Bayern Munich failed to win despite wearing their new Home jersey. In Serie A news, Inter won the Scudetto last weekend with Marcus Thuram once again stealing the spotlight during the celebrations, this time by recreating the iconic 2001 Kobe Bryant pose. After the game against Parma, we were in Piazza Duomo together with thousands of Nerazzurri fans and Filippo Moscati captured the moment with these amazing photos.
Tennis lights up Rome and kicks off the Italian Open with “Serve the Night,” the event hosted by adidas Italia at the adidas Brand Center. The evening featured five standout names from the circuit – Stefanos Tsitsipas, Francisco Cerúndolo, Jakub Menšík, Karolína Muchová, and Jessica Pegula – who shared emotions, expectations, and what it means to compete on red clay, also reflecting on the message “You Got This,” a symbol of confidence and determination on and off the court, in the heart of Rome’s vibrant atmosphere. Adding to the experience, the audience was actively involved through an adidas challenge, with the chance to win a match of table tennis against the tennis stars themselves.
In fashion, the first Monday in May means one thing: the Met Gala. At the 2026 edition, athletes once again took centre stage. Here is a selection of the most impressive outfits.
Did you know that the 1946 Giro d’Italia featured an AC Milan cycling team? It’s just one of the crazy stories surrounding one of the world’s most prestigious stage races in the world. You can find all of them in our ultimate guide to the history of the Giro d’Italia.
The last game of the Serie B season is scheduled for this evening. A big party is expected in Venice, where the team secured promotion back to Serie A with one game in hand. This could be one of the last events at the Penzo Stadium, as plans are in place to build a brand new stadium that will transform the city.
What is audacity? Universally recognized as a synonym of courage, this word enriches its meaning with further nuances. The Treccani dictionary, for example, in certain contexts defines it as: “the quality of a highly original, even revolutionary novelty, which may therefore be risky”. If there is a brand that has made taking risks its philosophy, it is Oakley. An unwavering confidence in its own ideas has guided the creation of objects so original and groundbreaking that they have rewritten aesthetic codes. The latest expression of this vision comes from the Players Collection, featuring new signature eyewear from Kylian Mbappé alongside first sportswear collection and eyewear with Jaylen Brown. See you next week.