Tunnel #37 - This is Naomi Osaka's world
And a Formula 1 car branded with the Gucci logo
Formula 1 is going through a strange time. On one hand, hardcore fans are far from satisfied with the new rules that forced teams to adopt a 50/50 power split between the internal combustion engine and the electric motor. The result is that races have become boring, with drivers focusing more on saving and deploying energy than on going full gas.
On the other hand, it has never been so popular. Drive to Survive has made Formula 1 cool and turned the drivers into worldwide stars like never before. Sports brands, as well as fashion brands, have started to invest. Apple became the exclusive broadcast partner in the US, signing a five-year contract worth $700 million. The average age of viewers has dropped from 55 to 32 in five years, and half of the new fans are female.
These factors create the perfect environment for Formula 1 to become the home of quiet luxury. So it’s no surprise that Gucci will have its own team from 2027: the Gucci Racing Alpine Formula One Team.
Ahead of the 2026 World Cup, Nike have raised the stakes by unveiling new collaborations with NOCTA, Patta, Palace, Slawn and G-Dragon. Not to be outdone, adidas dropped a collaboration with Kith celebrating Lionel Messi. The brand also celebrated Henrik Larsson, which is always a good move. Meanwhile, Kappa has once again delivered stunning kits for Tunisia, and LOEWE is the new travelwear brand of the Spanish national team.
In the heart of spring, we met Benjamin Pavard in Marseille for the latest issue of More Than and discovered a side to him that made us truly understand how deeply he is connected to fashion. He mentioned Giorgio Armani, Louise Trotter, Matthieu Blazy and the influence of his wife, Kleofina.
Even before the start of the 2026 edition of Roland Garros, we had already decided that the best kit in the tournament was the one designed by Nike for Aryna Sabalenka. Then Naomi Osaka stole the show with a stunning new outfit created by Kevin Germanier, putting us in a difficult situation. Nevertheless, our favourite remains unchanged, but you must see this breathtaking Lacoste jacket designed for Novak Djokovic.
Ferenc PuskĂ¡s is undoubtedly one of the greatest footballers in history. He was part of the iconic Hungarian team, the Aranycsapat, who remained unbeaten for 32 consecutive games over a period of four years. He is a legend in Budapest. There is a museum in his memory, and, most importantly, a stadium named after him. It is here that the Champions League final between PSG and Arsenal will be played.
The New York Knicks advanced to their first NBA Finals appearance since 1999. After securing their place with a win against the Cleveland Cavaliers, all the players rushed to hug Timothée Chalamet. The ultimate confirmation of his perfectly controlled aura.
WWE is preparing to land in Italy for its first historic Premium Live Event, Clash in Italy, which will take place in Turin and will stream live exclusively on Netflix on May 31 at 8:00 PM. We’ll be there. In the meantime, to understand better how a professional WWE ring gear is designed and made, we spoke with three superstars: Charlotte Flair, Gunther and Dominik Mysterio. See you next week.