Tunnel #39 - Mamdani dropped a 2026 WC jersey
And everyone is crazy about the Knicks
The 2026 World Cup started with a banger. On the inaugural day of the tournament, adidas and Willy Chavarria showcased a new collection that lit up the Mexico City Stadium. Before the game against South Africa, Kenia Os modelled a collection that is the purest recognition of the intersection between fashion and football. It was a tribute to Mexican football heritage with a contemporary twist. Each garment was embellished with Chavarria’s signature embroidery and striking graphic designs, as well as the collection’s namesake slogan, Comienza Con El Sueño, which has been transformed into a true statement of intent and stitched directly onto the fabric.
A true fashion statement that is likely to go down in history as one of the most iconic moments of the 2026 World Cup, if not in the history of the tournament itself. More than just a pre-match presentation, it represented a powerful celebration of identity, culture, and creativity, setting a new benchmark and proving once again that football has become one of the most influential stages for contemporary fashion.
A total of 72 matches will be played during the group stage, but we won’t see at all these 18 jerseys. On the subject of jerseys, FIFA forced Haiti to change theirs. These are the new rules introduced by FIFA and IFAB for the tournament. If you’re wondering who designed the jacket worn by the Ivorian players in the photo, here’s the full list of fashion partners at the World Cup.
Last weekend, we were at the Visa Soccer Village at Party Like a Deejay, an event that brought the excitement of football to the heart of Parco Sempione. For two days, the area welcomed fans and families, hosting impromptu matches, friendly challenges and moments of shared passion, and transforming one of the city’s most iconic locations into a hub for entertainment and community.
In anticipation of the 2026 World Cup we focused our attention on the United States but there are two other host nations: Canada and Mexico. In this article, we analyse their situation, trying to determine whether they are actually ready for the event.
Lay’s has carved out a distinctive place within the contemporary sporting imagination. This is how they turned football fandom into a brand language.
As you might have guessed, we’re busy covering the 2026 World Cup, which means we’re missing out on everything else. Thankfully, our colleagues at nss magazine are helping us to cover other major stories, such as Kim Kardashian’s appearance at the Monaco Grand Prix and the New York Knicks’ spectacular comeback in Game 4 of the NBA Finals.
New York’s major Zohran Mamdani has launched the most exciting jersey drop of the 2026 World Cup. We’re not kidding. See you next week.