Tunnel #41 - Nike has done it again
And Miu Miu has designed a stunning Wimbledon kit
The 2026 World Cup is only halfway over, yet someone is already thinking about what will come next. That someone is Nike.
In keeping with the “Rip The Script” motto of their campaign, the brand has decided to make a bold move to promote their biggest acquisition for 2027 as they teased their first ever Home jersey for the German national team - who is winning the World Cup of social media - on the very same day that Die Mannschaft were facing Ecuador.
Two World Cup matches were suspended due to severe thunderstorms, prompting further concerns about the existing policies. Levi’s, Beats by Dre and Gillette are the biggest examples of how brands are turning FIFA’s restrictions into free publicity. We compiled a list of the best pre match jerseys and found that the price of the latest Mercurial Signature released by Nike for Cristiano Ronaldo has skyrocketed.
While waiting to find out whether Ronaldinho will really return to the pitch, Ravenna has done something many have been calling for for a long time: bringing the R10 brand back onto the pitch. It will do so through the newly unveiled kit, a shirt that combines identity and style and is already set to be one of the best in Serie C.
It’s the grass court season in tennis, which can only mean one thing: Wimbledon. The most traditional of the four Grand Slams, it boasts a blend of mandatory elegance and aristocratic heritage. These are the most elegant kits we’ll see at the 2026 tournament. They’re all white, obviously.
Norway turned heads when they wore their Away black kit in their match against Senegal. Over the next few days, we will be publishing an article about their font, but first, we took a deep dive into the history of black kits at the World Cup.
Louis Vuitton presented a bike and a matching kit at their latest show during Paris Fashion Week. While it is stunning, it is not the type of bike you would ride for the 1,400-kilometre of the Marseille Napoli, the ultra-distance cycling event that is becoming of the new classic races.
Some final bits from the World Cup: there’s a bistro in Copenaghen called Olise, and the staff paid tribute to Michael Olise by wearing France’s Home jersey with his name on the back; the three best photographers of the tournament are working from home; and these photos of Mexican fans are simply stunning. See you next week.