Since its foundation, nss sports mission has always been to explore the ever-growing intersection between sports and lifestyle. Initially, this seemed foolish; now, it is impossible to separate these two worlds. Football jerseys have become sophisticated garments, luxury brands can now be seen at tennis matches and Formula 1 Grands Prix, which were once overlooked but are now the places to be for high-end fashion brands.
Our journey has brought us to Substack, a new platform through which we can reach out to our community and open it up to new people who view sport as a form of artistic expression and a way of declaring their personal style.
You will find a collection of curated content alongside Tunnel, our weekly newsletter that brings you the best of sportainment every Friday. It’s a guide for those seeking inspiration and a deeper understanding of the reciprocal influence between sports culture and fashion, which together forge a distinctive visual and narrative identity.
Because it’s all about sports, culture and lifestyle.
